Headquartered in Singapore, SUZUKI Corporation Pte. Ltd co- founders envisioned SUZUKI as an export-oriented company with “value for money” and “customer service” as its main positioning pillars. The company placed a high value on the importance of the brand image and invested heavily from the onset to make SUZUKI a recognized name in technology, security and building control industries.
The company’s philosophy is to select and operate through strategic partner companies in marketing, distribution and manufacturing areas of the business. While the company works with a number of well- established and world-renowned manufacturing houses for some of its products, it still keeps an element of in-house final assembly whenever such assembly adds value to the company and subsequently benefits its customers.